Indoor Generation

We in modern society spend over 90% of our time indoors, and enclosed spaces , Homes, Offices, Gyms, Schools, Commercial transportation and more…this exposes us to health effects and dangers.

We build these “boxes” in Ecosystems that have been sustained for millions of years, or build transportation systems that flow through several Ecosystems, always depending on the outside air as a source of replenishment and cleanliness, we call it “Fresh Air”. This fresh air is packed with so much life from the outside, in addition to an array of molecules…with this fresh air, we also cram people and animals into these boxes, not taking into consideration that we have created Ecosystems, without even thinking about the outcome!

Furthermore, Bacteria and Mold that appeared in these boxes in all forms and sizes, from people, animals and “fresh air” received special treatments, they were considered the Enemy and war was declared on them …but they progressed and evolved and resisted because Life always finds a way. And for many years have been attacking back.

In the process of this turmoil where all life forms are annihilated indiscriminately, we also destroy the Beneficial life forms that exist to create a balance, and to protect the ecosystem, and us…There is no Vacuum in nature…we need the Beneficial Microflora to exist in order to create a Balance in the Boxes.


We call these Phenomenon’s Sick Building Syndrome or Building Related Illness, proving the problem exists in many studies and research articles, but we don’t really provide an ongoing sustainable solution.

It is crucial to understand that our health and well-being is greatly affected by these indoors where we spend most of our time. There is a continuing increase in the incidence of Asthma, Allergies and other illnesses in the industrialized world. Sensitivity to allergens exists in 40% of the world’s population and this has a lot to do with the fact that our Immune system cannot carry the stress of permanent exposure. Further to our health, there is a growing productivity financial toll due to Absenteeism and Presenteeism.

The world after Covid19, while awaiting more Covid variants, will be a cleaner place, with an emphasis on balance

We are the Indoor Generation, and we need to take Proactive measures and create more balanced and clean boxes for our health, and the health of everyone around us … b-pure can help do just that.